Advertising display device



Dec. 29, 1931. R. WOOD ADVERTISING DISPLAY DEVICE Filed Feb. 6, 1931 2 Sheets-Sheet INVENTOR Rusliqy 7700i WITNESSES w ATTORNEYS Dec. 29, 1931. R. WOOD ADVERTISING DISPLAY DEVICE Filed Feb. 6, 1931 2 Sheets-Sheet 2 INVENTQR Rush r y Mood BY ATTORN EYS Patented Dec. 29, 1931 earmy-S ms P T TIoFFicEr nustrnewoon, or iins'r ORANGE, new JERSEY, nssrenon ro nnsrlmewoon me, or

new roan, n. Y., oon-ronn'rron or rrn'wwonn ADVERTISING DISPIQAY JDEVIGE Application filed February 63 1931. JSerial No. 514,037.

This invention relates to an advertising display device and has for an object to pro vide an improved construction wherein display boxes and display panels may cooper- A ate mechanically to holdeach other in proper place while on display.

Another object of the invention is to pro-' vide a display device wherein the display panels are collapsible, the structure being 19 such that when in display position, a collapsible pasteboard or paper beam acts as a brace and support for the paper panels.

A further object, more specifically; is to provide a display device which includes a folding and collapsible bracing beam of paper or pasteboard permanently connected with a centralpanelfand a plurality of end vertising display device disclosing an embod1ment of the invention;

Fi 'ure 2 is a rear ers ective view of the b P panels and collapsiole beam shown in Figure 1.

Figure 8 is an enlarged fragmentary sectionai View through Figure 5 approx mately on line 33.

Figure l is an enlarged fragmentary sectional view showing the samestructure as illustrated in Figure 3' but with the parts disassembled.

Figure 5 is a sectional view through Fig ure 2 on line 5-5.

Figure 6 is a view similar to Figure 2 except that the beam has been shown as collapsed.

Figure 7 is a perspective view similar to Figure 6 but showing the end panels folded.

Figure 8 is an enlarged sectional view through Figure 7 on line 88.

Figure 9 is a fragmentary sectional view through Figure 6 on line 99.

Referrim to the accompanying drawings by numeral, 1 indicates a large centralpanel, and 2 and 3 side panels formed separate from the central panel but connected thereto any desired paper or ,pasteboard, and is formed collapsibleand alsofoidable so; that the parts may be folded to the position shown in Figure 7 when not in use. When it is desired to use the'device, the-panels 2*and 3 are swung fromthe-position shown in Figure 7 to the position shownin'Figure 6, LThe through the beam 4. Bearn l madef from I";

rectangular collapsible beam) 4 .or' certai-n parts thereofare then moved to form a rectangular "formation structure in cross section as shown in Figure2. After this has been done, theside flaps 5 and 6 (Figure are-swung to'a closed position as illustrated in Figure 3 and then the end flap 7 is swung downwardly andfa fiange. 8' tucked in as shown in Figure 3. -.Tl1 is is carried out at f each end of the beam and acts asa brage for preventing collapsing of. the beam.

- Ittwill be noted that the beaniwhen col lapsed is .folclable along the respective lines 9 and. 10. Thebeam normally supports the panels 2 and 3 but holds the same ina iposi-fl tion juxtaposed in respect was central panel 1.. ,Itis desirable to make these panels separate so thatthey maybe swung over panel '1 as shown in Figure 7 without breaking along therespective lines 11 and 12.; As they are made separatefrom the centralpanel 1 they may be readily swung over to lie substan tiallyl parallel topanellas shown in Figures 7i and 8, though the thickness of the material of the beam 4 spaces them some? what from panel 1.-' -,The panel l is provided with a picture 13 showing fruit of different kinds while the panels 2 and .3 show pictures 14 and 1 5 illustrating fruit ofdesired kinds, the sameharmon-izingmore; or lesswith picture13."

, A section 16 is provided bound by thelines 16 and the upper edge of the panel, said section forming a substantially: triangular shaped space or compartment for the reception of advertising matter tyingup the-pictures 13 15015 with the contents of the pack,- ages 17 andflS. "These packages; act in -a double capacity of container'swhichadvertise. certain goods and assupportsforethebeam 4;. The packages '17 and Bare preferably collapsible cartons but may v bejother desired supports. As an advertising device, it is very important that the picture 19 and the various information 20 on the respective cartons l7 and 18 shall agree more or less with the goods pictured on the panels 2 and 3. For instance, a breakfast food'is shown on the carton 18, the same being designed to be eaten with any of the fruit shown in the respective pictures. In use, whenever the cartons are collapsible, they may be assembled or set up and the panels and beam 4 set up as shown in Figure 2, and then the beam & placed on the rear part of the containers l7 and 18 whereupon an advertising group will be presented as shown in Figure 1. This may be placed in a window, a show case, or any desired place and may be quickly arranged in position and quickly removed if desired.

I claim:

1'. An advertising display device including a folding display member and a tubular collapsible paper beam rectangular in cross-section connected with said member, said beam being creased transversely at a plurality of points for folding when collapsed, said creasing being positioned in line with the folding lines of the display member.

2. An advertising display device including a display board having a plurality of independent display panels, a collapsible paper beam secured to said panels on one of its faces, said beam being foldable at the juncture of said panels and collapsible to fit fiatwise against certain of said panels so as to be folded with the panels when in one position and to stiffen and brace the panels when in a second position.

3. An advertising display device including display means and a collapsible substantiallyrectangularpaperbeam connected to the display means along one of its faces, said beam comprising sections forming front, rear and top and bottom faces and means present a ing folding ends, said last mentioned means including a rectangular end member having a flange adapted to be fitted into the interior of the beam when the beam has been assembled whereby it will hold the beam in its rectagular formation.

4. An advertising display device including a plurality of containers having display matter thereon, a plurality of panels, meansfor pivotally connecting the end panels to the central panel, said means adapting the panels to swing in a horizontal plane when in use, means for supporting said panels on said containers, each of said panels, having pictures thereon displaying certain articles, said central panel having a compartment centrally and at the top for receiving information relative to the matter advertised.

end panels.

RUSLING WOOD.

5. An advertising display device including I 

